Cadence Brand Design Concept Development Packaging Design Visual Identity
Cadence is a Canadian a cappella vocal quartet based in Toronto, Ontario. Winners of the 2006 Juno Award for Best Vocal Jazz Album of the Year, they have produced five albums and a number of singles. Home is the first ever full-length contemporary a cappella album that consists of 100% Canadian compositions and arrangements.
Olipop, the first clinically backed digestive health beverage, was desperately in need of a brand refresh. The identity and packaging design not only needed to appear refreshing, but it also needed to pack an informative punch to reflect the products benefits.
Our solution? Familiar and unique. The visual identity pairs contrasting typography and minimalistic illustration to create a sense of nostalgia to old style colas.
Working with the team at Olipop we created everything from the brand identity and visual style to packaging and collateral.