Charles G. Williams Park 2018 Identity, Illustration
Located in the heart of the Parkdale-Roncesvalles neighbourhood, Charles G. Williams Park is a community hub. playground is a valuable setting which serves to stitch together the various age, income and ethnic backgrounds of our community and enhancing diversity through play.
Geometric. Custom typography. We set out with the aim of avoiding a static representation. We created a visual system with different layers which would allow for the inclusion of new future products, sets and merchandising of all kinds. To achieve this we based our work on a dynamic graphic system that revolved around the Mediterranean, which was possible to adapt to different physical and digital formats.