Modesta Cassinello 2018 Packaging, Illustration Photo Bruno Herrera
The Mediterranean is what inspires the new line of hair products by Modesta Cassinello. Transmitting comfort and a botanical essence, they are aimed at men and women all around the world who find this kind of lifestyle appealing.
We set out with the aim of avoiding a static representation. We created a visual system with different layers which would allow for the inclusion of new future products, sets and merchandising of all kinds. To achieve this we based our work on a dynamic graphic system that revolved around the Mediterranean, which was possible to adapt to different physical and digital formats.