McWood Studios Brand Identity Album Design Business Cards Signage
Founded in 1977, McWood Studios is a design and fabrication shop located in a state-of-the-art facility in Toronto, Ontario. Our studio creates scenery and sets for Film, Television, and Theatre; booths and displays for tradeshows; and custom millwork for museum and art exhibits. We collaborate with designers and architects to deliver unique projects to clients across Canada and the U.S.
Seeking inspiration from the digital theme we used a simple pixel shift detail of a straightforward sans serif logotype. The wordmark has a contemporary, round form which aims to feel modern and friendly, while still maintaining a corporate and reassuring edge. Simple but smart. Bright, flat and on-trend colour palette adds a contemporary feel reflective of today’s digital experiences.