SmartGrid Canada is a not-for-profit organization dedicated to promoting a more modern and efficient electricity grid for the benefit of all Canadians. They came to us in need of an updated look that maintained brand recognition. We created a fresh palette and bold logo that would be relevant and resilient in an ever expanding industry.
We set out with the aim of avoiding a static representation. We created a visual system with different layers which would allow for the inclusion of new future products, sets and merchandising of all kinds. To achieve this we based our work on a dynamic graphic system that revolved around the Mediterranean, which was possible to adapt to different physical and digital formats.