The Super Mellow Beach Cruise was formed in 2007 as a monthly long boarding and skateboarding event in Toronto. A decade later it is still going strong with over a thousand skaters participating. We worked with the SMBC team to create a new visual look and feel for the event in anticipation of the 10th anniversary. Additional materials included event collateral such as hats, t-shirts, tote bags and buttons.
Services: strategy, identity design, apparel