Sparked Digital Inc. Brand Identity Album Design Business Cards Signage
Sparked is a rapidly growing digital marketing agency based in Toronto. The agency needed a colourful, modern brand identity to convey its vibrant and creative vision. We designed a full branding program for the agency, centred on a wordmark with a simple pixel shift detail inspired from the digital theme.. We were selected to develop and design a comprehensive new brand, including a new logo, website, digital and print templates, and stationery system.
Seeking inspiration from the digital theme we used a simple pixel shift detail of a straightforward sans serif logotype. The wordmark has a contemporary, round form which aims to feel modern and friendly, while still maintaining a corporate and reassuring edge. Simple but smart. Bright, flat and on-trend colour palette adds a contemporary feel reflective of today’s digital experiences.