The project is led by McGill University’s Centre for Media, Technology and Democracy. We worked with the team to create a dynamic identity that can grow and expand into future assemblies. The brand palette features a mix of bright, modern colours paired with black and white for contrast. MD Nichrome was chosen for its versatility and a range of widths that allows it to be everything from powerful to whimsical as it is applied across posters, banners, print and promotional swag.

We delivered
Brand Strategy
Creative Direction
Visual Identity
Website Design & Development