POP - Global Alumni Network
POP is building a global network of people who have served on Citizens’ Assemblies or helped to organize and facilitate them. The visual identity needed to reinforce POP as a vital, collaborative space where people unite for a common goal.
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The look and feel is modern, clean, and engaging. A solid black circle formed by a series of lines coming together in one point evokes a sense of connectivity and energy.
POP is an initiative of MASS Civic Innovation Labs Canada.
We delivered
Brand Strategy
Creative Direction
Visual Identity
Website Design & Development
![POP-icons-3.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/2bd2b1d6-6c88-4f99-a19f-4898f50c66d2/POP-icons-3.jpg)
![POP-flyers-1.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/3fec3d83-5ed7-4dd4-90d3-54803b976684/POP-flyers-1.jpg)
![POP-letterhead-1.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/dcbbef59-8e8b-493f-ab91-db558fd7c6dc/POP-letterhead-1.jpg)
![POP-bcard-1.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/f36131ae-d3e8-4180-9d84-c4dbffab0352/POP-bcard-1.jpg)
![POP-letterhead-4.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/b8b43b1f-e407-4135-8229-2e34817c45f0/POP-letterhead-4.jpg)
![POP-ipad-2.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/19c0aa20-6138-422e-9d0d-8b88b3b20a87/POP-ipad-2.jpg)
![POP-flyers-4.jpg](https://images.squarespace-cdn.com/content/v1/634ecaae472c54539dd8f5f8/049a4974-b8f9-4c7b-8f35-f32b0d0febae/POP-flyers-4.jpg)